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FANTEX Arian Foster

This tracking stock is intended to reflect the separate economic performance of a specific brand contract that Fantex, Inc. has signed with an athlete. This is not a direct investment in that athlete or brand contract. It represents an ownership interest in Fantex, Inc. Fantex cannot assure you as to the development or liquidity of any trading market for this stock.

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ABOUT THE BRAND (Information updated as of October 31, 2013)

Arian Foster is a running back for the Houston Texans, or the Texans, in the NFL. He has been in the NFL since 2009. Arian Foster attended the University of Tennessee, where he was the starting running back for three seasons. Arian Foster went undrafted in the 2009 draft and signed with the Texans as an undrafted free agent. Arian Foster was born on August 24, 1986 and is 27 years old as of October 31, 2013. He currently lives in Houston, Texas with his wife, daughter and son.


 

BRAND POSITIONING

Fantex, Inc.’s vision for a brand identity for Arian Foster is to associate him as a "trailblazer." Arian Foster is a modern-day professional athlete who wants to combine his on-field accomplishments with a desire and confidence to forge his own path in his off-field interests, including poetry, philosophy, humanitarian interests, music and acting. For example, Arian Foster appeared as himself on an episode of the television series Hawaii Five-O, and has also been cast as a professional running back in a new Kevin Costner film, Draft Day. Arian Foster is more interested in being interested than being known as interesting. By being the first athlete to sign a brand contract with Fantex, Inc. he is helping trailblaze a path for others and helping Fantex, Inc. in its mission to improve how athlete brands are defined and enhanced.

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BRAND IN THE MEDIA