Fantex, Inc.’s vision for a brand identity for Arian Foster is to associate him as a "trailblazer." Arian Foster is a modern-day professional athlete who wants to combine his on-field accomplishments with a desire and confidence to forge his own path in his off-field interests, including poetry, philosophy, humanitarian interests, music and acting. For example, Arian Foster appeared as himself on an episode of the television series Hawaii Five-O, and has also been cast as a professional running back in a new Kevin Costner film, Draft Day. Arian Foster is more interested in being interested than being known as interesting. By being the first athlete to sign a brand contract with Fantex, Inc. he is helping trailblaze a path for others and helping Fantex, Inc. in its mission to improve how athlete brands are defined and enhanced.
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